For Immediate Release
July 26, 2014
Eleanor Justice: 240-431-2736
Amy Blackthorn: 302-384-1963
Headline: Local Blueberry Farmer To Leave Farm, Launch Food & Farming Magazine
Area blueberry farmer and local food advocate Eleanor Justice hasn’t had an easy summer.
Opening day of blueberry season on the farm she stewards with her newly-ex partner fell on the Friday after her mother’s memorial service.
Cheerful berry pickers enter the u-pick blueberry farm at the big “for sale” sign, reminding Eleanor that like hundreds of farmers each week, her days on the farm are coming to an end.
“It’s been really hard. But mom taught me to follow my heart and work for what I believe in so that’s just what I do.” Justice said.
Passionate about making a difference, the graphic artist-turned-farmer has contributed dozens of hours of work to the local food and farming scene, including laying out York’s 2014 Buy Fresh, Buy Local Food Guide, and creating logos for Tastes of York County and the York County Time Bank.
“I love York. I love the combination of agriculture, art and industry we have here. York is America’s industrial arts and design capital and it’s fertile in so many ways. There’s a lot of potential in this area.”
Some of the potential Eleanor saw was saving the blueberry farm and turning it into a “food forest” where unconventional perennial food crops were intermingled with outdoor sculptures and art installations.
It was a longshot, and this weekend Eleanor announced on her blog, BlueberryGirlsMiracle.com, that she would be leaving the blueberry farm and is working to launch a local edition of Edible Magazine, celebrating food and farming in the York, Lancaster, Harrisburg and Gettysburg area.
“The idea that I’ll be even more involved in local food and farming when I leave the blueberry farm is really uplifting.” Eleanor said. “And it’s pretty cool that I get to bring my decades of design experience and publishing experience together with my passions. I’m really lucky.”
Eleanor will need that luck to continue, at least for the next week. She has six days to raise the last bit of funding she needs to secure the license for her magazine territory.
Eleanor’s crowdfunding campaign is at http://www.indiegogo.com/projects/you-can-help-launch-an-edible-magazine-in-york-pa or http://bit.ly/1rHxTW4